Saturday, September 27, 2008

Breast Cancer Awareness Month: Seeing Pink at Delta Air Lines

Delta Air Lines uniformOctober is National Breast Cancer Awareness Month in the United States. National Breast Cancer Awareness Month is a project designed to build breast cancer awareness, share information and provide access to screening services.

In support of National Breast Cancer Awareness Month and the Breast Cancer Research Foundation, some flight attendants at Delta Air Lines will be wearing pink uniforms throughout October. According to Delta, the limited edition signature "Pink dress" is patterned after the Richard Tyler-designed Red dress worn by some female Delta flight attendants. Every Pink Dress worn by a Delta flight attendant represents a donation to the Breast Cancer Research Foundation. Flight attendants purchased the dresses, with the proceeds going to the Breast Cancer Research Foundation. Delta says that the Pink uniform dress sold out just two days after it became available.

Delta also has a pink and white Boeing 757 aircraft that flies throughout the year to create awareness of breast cancer. According to Delta, since the Pink Plane first took flight in 2005, Delta has raised more than $1 million for Breast Cancer Research Foundations through donations from customers, employees and The Delta Foundation.

Learn about breast cancer and its treatment and prevention at the Breast Cancer Research Foundation website. Find out more about Breast Cancer Awareness Month by visiting the project's website at NBCAM.org.

[Photo Source]