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According to news media, the aircraft overran Pudong's runway 35R during its takeoff roll. It is unclear at this time whether the aircraft had rotated before crashing, or if the accident resulted from a rejected takeoff.
The accident MD-11F was said to have been recently acquired by Avient.
Condolences to the families and friends of the crew members who lost their lives in this accident. Best wishes to the injured crew members for complete and speedy recovery.
UPDATE Nov. 29, 2009: The Aviation Herald reports: "A Shanghai based pilot witnessing the crash said, that the main gear left the ground just before the end of the runway, the airplane however did not climb more than 10 feet, impacted approach lights and antennas and fell back onto the ground."
The 'black boxes' have been recovered from the wreckage.